As someone on a gluten-free diet*, pizza is one of those rarities that is often craved and seldom enjoyed. Supermarkets have, of course, attempted to create and market a substitute - but even the best are only pale imitations (quite literally - the reliance on rice flour tends to leave gluten-free food looking rather anaemic).
In this context, the White Rabbit's offering was genuinely impressive; gluten-free pizza with a thin and crispy base, that didn't look too different from the 'proper' pizza that they were serving.
Perhaps surprisingly for somewhere so close to the centre**, the White Rabbit was rather empty when we went for lunch; at one o clock, there were plenty of tables available. The clientele were mixed - almost ostentatiously so - with a young family occupying one corner, and a couple of students hemmed in by tourists with conspicuously large cameras. You might have been forgiven for thinking you'd walked into a focus-group.
The menu was, broadly speaking, Italian; a mixture of antipasti, salads, and pizza (as a side-note, the doughballs, which we didn't order, have the option of being served either savoury, with garlic butter, or sweet, with nutella (!)). All of the dishes were reasonably priced - with nothing on the menu costing more than £9.50, and most hovering around the £6 mark.
The pizzas had a generous number of topping combinations (far more extensive than the menus at the familiar pizza franchises) - and it's worth mentioning that vegetarians are very well catered for. As someone who has, for years, had to order salads when friends have suggested we go for pizza, it's quite refreshing to see salads that sound not only tasty, but filling; the "White Rabbit Salad" boasted baked goats cheese, roasted peppers, and a 'balsamic dressing' in addition to the greenery.
With a combination of friendly and speedy service (at the White Rabbit, you order over the counter, and the food arrived at our table within about 15 minutes), it's well worth a visit. If there's a gluten-free eater in your life, the best selling point is that the pizza was really, genuinely tasty.
* For medical reasons; I'm not a middle-class hypochondriac. Although, having said that, I am immensely grateful to those middle-class hypochondriacs whose discretionary income means that places like the White Rabbit now serve gluten-free pizza.
** You'd be hard-pressed to find anywhere more central; hiding away in Friars Entry, the White Rabbit sits about a minute from Gloucester Green, and about two minutes to Cornmarket.