Don't see this film if you are expecting back-to-back fashionista interviews; post-Borat BC is on the whole too big these days to remain incognito in Bruno's old stomping grounds. What we're served up instead is the loosely plotted tale of a faintly endearing bimbo on a quest to become extremely famous. The road is peppered with the standard fayre: vignettes filmed on hand-held, contrived to make 'normal' people look like as idiotic as Bruno, whilst approximately three times as prejudiced and a third as clever as Baron Cohen. This seems indeed to be BC's own personal mission, with the only relevant question for the audience being whether they will still want him to succeed after having seen this.
Whilst the sycophantic in-joke musical finale made me feel slightly queasy, I'm glad I saw Bruno, though I still can't quite answer the question at its heart - which I think is this. Is it a good thing that BC is out there illustrating the absurdly cruel and stupid possibilities of human nature by blowing it a huge raspberry, or might we tired old cynics be ready for someone who wants to blow it a kiss?