Have to take a minute to share my favorite place to shop and stretch in East Oxford. Feeling very grateful to have Wild Honey firmly established as the place to go for all my healthy eats and treats. Every time I go there is more and more on offer and I am always pleasantly surprised that they have even the items I think too obscure for a small local shop. I love that so much of the produce is local and the staff are always wonderfully helpful and warm. Where else can I walk to, work out and get my essentials and so much more? The fresh fruit and veg brighten my day, their epsom salts and eco-toothbrush have transformed my bathroom and life, and the chocolate truffles are to die for. If you haven't been recently I recommend a visit; it seems to be growing in abundance every day. Thank you Wild Honey for your wonderful deliciousness! Keep it coming and we will too.

I crossed town to sample Wild Honey today. I buy a lot of natural/raw food products, mostly online as there is nowhere local. I was therefore excited to visit Wild Honey. Whilst I found the selection of products not bad, I found the staff cold and un-engaging. My 2-year-old son was told off for just touching something (he's 2!). I barely got a thank you after we made our purchases and didn't get a smile or welcome when we entered the shop. Customer service 2/10. Product selection 6/10. I think I will stick with online, it's a shame.

Magdalen Road, perhaps Oxford's most interesting and diverse thoroughfare, just got even more wonderful, with the opening up of Wild Honey, “Oxford's Organic Health Store and Yoga Studio”, at number 111.

Like all things worth getting passionate about, this isn't supposed to make everyone happy, but if your lifestyle choices tend towards the crunchy and ethical then you're going to love this place.

The freshly renovated premises feel light and airy, and there's a cornucopia of good things filling the shelves. I could list them for you, but how much more satisfying to make your own exploration. If you can't find what you're looking for, I'm sure Jess and Matt will make sure it's there next time you look.

Go on, treat yourself!

As was books for the soul is now food for the liminal body. Lovely and loving rehab of the bookstore space.

I was a little sad to see the iconic Inner Bookshop finally give up the ghost - it was one of the mainstays of the eccentric fringe of East Oxford. But within its first week it already feels like Wild Honey has filled that niche ... and so much more. Beautiful, friendly and filled with delights, I can't wait to see if they do yoga classes for arthritic hippos like me!